Google Analytics is a free service that allows you to track all of the activity on your website. This includes how many people are visiting your website, where they are coming from, and what pages they are viewing. In addition, Google Analytics can also track conversions – that is, how many people are completing your desired action (such as signing up for a newsletter or making a purchase). If you want to know how well your website is performing, you need to be using Google Analytics!
There are a few key things that you need to do in order to get started with Google Analytics. First, you need to create a free account at Google Analytics. Second, you need to add the tracking code to your website. This can be done by adding a few lines of code to your website’s header or by using a plugin (if you’re using WordPress). Once you have the tracking code installed, you will be able to start tracking your website’s traffic and activity.
One of the most important things that you can track with Google Analytics is your website’s bounce rate. This is the percentage of people who visit your website and then leave without viewing any other pages. A high bounce rate can indicate that your website is not relevant to your visitors or that it is not user-friendly. If you notice a high bounce rate, you should take steps to improve your website so that more people will stick around and view multiple pages.
Another important thing to track is the average time spent on your website. This metric will tell you how long people are staying on your website and can help you to identify areas that need improvement. If people are only spending a few seconds on your website, it is likely that they are not finding what they are looking for. You can improve the average time spent on your website by making sure that your content is relevant and easy to find.
Google Analytics is a powerful tool that can help you to track your website’s success. By understanding how people are using your website, you can make changes that will improve your website’s performance. If you’re not already using Google Analytics, now is the time to get started!